Homes of Idaho
Brand Identity Concept + Website Design Exploration
Created a conceptual brand identity and website design for a real estate group serving home buyers across Idaho. The work explores a modern, lifestyle-driven approach with a geometric H mark built from home and leaf shapes to represent growth, place, and belonging. The direction is supported by a simple campaign message that gives the brand an inviting voice: Let’s Find Your Happy Place.
The visual system uses clean geometry, warm neutrals, and vibrant greens inspired by Idaho’s landscapes. Website layouts use cohesive lifestyle imagery to create an emotional connection for buyers.
Includes: product • branding • digital • campaign
