University of Idaho
“The World Needs You” Enrollment Campaign
Developed an integrated campaign for the University of Idaho, built on the message “The world needs you.” The concept positioned students as essential contributors to the future. Across print, outdoor, and digital applications, the design language emphasized individuality, optimism, and empowerment through bold typography and expressive imagery.
Includes: campaign • digital • branding
campaign launch
campaign launch
campaign launch
concept 2
concept 3
direct mail / envelope
large direct mail concept
direct mail / poster