Microsoft Times Square
Environmental Brand Experience
Developed the “I am Microsoft” campaign for the company’s flagship location at 11 Times Square. The large-scale installation extended Microsoft’s brand language across digital, architectural, and environmental touchpoints. Motion, color, and human storytelling combined to create a unified brand presence both inside and outside the space. The experience blended innovation and emotion to connect people and technology in the heart of New York City.
Includes: branding • digital • campaign