Yerba Prima
Packaging Redesign and Product System
Developed an evolutionary packaging redesign for Yerba Prima that builds on the brand’s established visual language while introducing a cleaner, more modern system. The updated packaging retains familiar brand elements and hierarchy while improving clarity, consistency, and shelf presence across products. Color and typography were refined to support differentiation, readability, and a wellness-focused experience.
Includes: product • branding
Mood Board 01 – Brand Energy & Wellness Tone
Mood Board 02 – Ingredient Clarity & Natural Cues
Mood Board 03 – Color Exploration & Differentiation
Mood Board 04 – Lifestyle Integration
Final Direction
Packaging System Exploration
Packaging System Exploration
Original Packaging